Al Martine

A former non-profit fundraiser and strategy & change management consultant (the friendly and useful type, not the evil type) and now he's the head of TechWhirl Janitorial Services. If it's going well or poorly with TechWhirl's websites he's probably the one to thank or blame.


Al has his undergraduate in marketing from West Virginia University and MBA from London Business School. When he's not working on the sites, he can be found cheering on the Mountaineers, taking a nice long run or looking for life's ultimate question.


He can be reached by writing nearly any email address to TechWhirl or on his personal blog, World Sojourner : 3760 or on his Twitter account @AlMartine

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tcworld Conference and tekom Trade Fair — Is this your year to go?

Is this your year to jump on a plane and join the fun in Wiesbaden this year’s tcworld Conference and tekom Trade Fair? It's easier than you think to be part of the 4,000 attendee extravaganza in Wiesbaden, Germany. You'll want to make certain the costs are manageable, the right travel papers, a place to say and enough room in the suite case for that stout you owe TechWhirl for convincing you, but why not head off the Europe for this fantastic event? Continue reading ...

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A New One: GrapeCity and ComponentOne—The Future of Doc-to-Help

On Monday, June 11, 2012 GrapeCity announced the acquisition of Pittsburgh based ComponentOne Software. While close strategic partners since the 1990s, this announcement nonetheless took many in the industry by surprise. Dan Beall, Product Manager for ComponentOne’s Doc-To-Help software, added some detail to the acquisition, how it has affected his team, and what fans of this software should expect in the future. Continue reading ...

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Interesting Times: Challenges and Opportunities for Technical Communication

During a talk with Alan Houser, the incoming President for the Society for Technical Communication (STC), we touched on his background, company, work in the STC, and his plans for the upcoming year. Alan talked about the Chinese proverb or the Chinese curse, which says “may you live in interesting times,” and how the current economic turmoil is impacting friends, colleagues and relatives. His vision for the STC in the coming year includes "working to assist our members while we leverage what I think is the most exciting time in the history of this profession." Continue reading ...

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The Global Content Value Chain: Technical Communication Perspective

Dmitri Ragano understands global. He is currently a senior manager, Internet Applications at Herbalife, a global nutrition company. And, he as good reason since his experience ranges from working in mobile communications in Japan to supporting Fortune 50 companies at Razorfish in the late 90s. He’s a world traveler, a content strategist and the published author of Employee of the Year, which can be purchased on Amazon. Dimitri sat down with Al Martine of TechWhirl a while ago to discuss, shifts and trends in the world of content strategy, effective content teams and his views on making a global content value chain successful. Continue reading ...

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Here or There? Remote or Face-to-Face Technical Writing Training & Other Questions

Matt Sullivan is the Director of Training for roundpeg, inc, which is a certified Adobe and Web Technology training company. In addition to his director's role at roundpeg, Matt often represents Adobe products at conferences throughout the year. He is an Adobe Certified Trainer for their eLearning and Tech Comm Suite products, as well as an avid surfer, volleyball player and skier. He was kind enough to sit down with TechWhirl a little while ago to discuss training, Adobe and the world of technical communications during an hour-long interview. Continue reading ...

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Collaborative Work Management Tools: A MindManager Road Test

We here at TechWhirl (read Connie, me and about 20 volunteers) are always looking for better ways to collaborate since none of us live in the same city. Sure, there are plenty of tools for sharing information like, well the telephone or email; or if we go all web 2.0, the awesomeness that is Dropbox. But in our experiences, there are few, if any, really great collaborative work management tools out there that allow teams across time and space to effectively do work together in anything close to real-time. We had the opportunity to road test MindManager 2012 and MindJet Connect for our coverage of the LavaCon Conference and here's the report on how they performed. Continue reading ...

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Integrated Technical Communications: A Strategy for Technical Communicators

It’s time for us to apply a more integrated thinking to our views and the resulting activities so not only can we be more effective, but also provide a better experience for the users of our information. In this article we propose the strategic idea of Integrated Technical Communications. We invite you to read it and let us know your thoughts. Sponsored by Adobe Systems Inc. Continue reading ...

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Happy Halloween! TechWhirl’s Halloween Playhouse Podcast

Join Connie, Craig and Al for our First Annual TechWhirl Halloween Playhouse.We converted a few of our Halloween articles and regular articles into online plays. You may as well give the show a try since it doesn't cost anything. No really, this one is completely free since there's no way we could charge for it. Our show contains bad Halloween jokes, variable audio levels and some pretty good music. Continue reading ...