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Ex-employee Discloses Tool Used in FrameMaker Documentation

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TechWhirl has uncovered evidence that Adobe’s documentation team is allegedly in the throes of an uprising-of-sorts due to the sensational claims made recently by an ex-employee. The very disgruntled ex-employee, who said everyone in the team called him Sloppy Joe, told TechWhirl that “all product documentation for Adobe FrameMaker is done using Word!” Sloppy Joe disclosed that Adobe had provided him and his fellow technical writers considerable freedom to choose the right tools for their job Continue reading ...

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MindTouch Launches Product Experience Platform: LightSpeed Framework

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MindTouch,announced a new product experience software application that provides web-based self help, knowledge-as-a-service, user driven machine learning optimization and dynamic content organization with conditional and personalization capabilities, that works with its new MindTouch LightSpeed Content Framework. “What we hear repeatedly is companies want to make the customer experience proactive, not reactive,” said Aaron Fulkerson, founder and [...] Continue reading ...

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Empathica Launches New Social Features for Customer Experience Managers

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Empathica Inc., the leading global provider of Customer Experience Management (CEM) solutions to the world's most respected multi-unit enterprises, announced it has extended its market leading CEM solutions to include 3 Party Feedback and enhanced Text Analytics capabilities. Continue reading ...

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US Consumers Ditch Brand Loyalty for Personalized Service

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inContact Survey of Consumers Underlines the Need for Today's Companies to Better Understand Consumer Preferences and Customize Services. The survey of U.S. adults aged 18 years or older shows that consumers are making less of their buying decisions based on brand loyalty, but rather on which companies can match their desired experience, at a time of their choosing. Continue reading ...

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SDL Acquires bemoko and Extends Leadership in Customer Experience Management

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SDL announced the acquisition of bemoko, a supplier of mobile web solutions that optimize the user experience across all mobile devices.  The addition of these technologies enhances SDL’s existing capabilities to deliver dynamic content to any device and to maintain the company’s recognized leadership position in managing the digital experience. Customer experience on mobile is not just about [...] Continue reading ...

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SDL names Joe Stanhope as Chief Strategy Officer-Campaign Management and Analytics

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SDL  announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its Campaign Management and Analytics division. Stanhope brings an extensive knowledge and understanding of the creation and application of marketing intelligence from digital channels to SDL. In Stanhope’s new role, he will focus on guiding brands to become smarter about [...] Continue reading ...