Clarabridge and Expion Combine Social-Analytic Power for Brands

clarabridge logoSocial-media marketing just got smarter and more powerful, thanks to a strategic technology partnership that Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, announced today with Expion, the leading enterprise content marketing optimization and analytics platform. By transforming big data customer analytics from multi-channel customer feedback into relevant content to engage with customers across all channels in real-time, the partnership will enable clients to tap into feedback from all channels, intelligently distill big-data insights, issues and actions from all customer experiences, and support relevant, targeted engagement across social networking and other channels. Through this partnership, organizations will be able to take advantage of a unique integrated solution that will enable them to manage organic and paid social marketing programs, interact with consumers across all media and target influencers for immediate and meaningful conversations.

The partnership combines Clarabridge’s ability to listen and analyze all customer feedback across all channels to extract marketing, social care and customer experience insights with Expion’s social marketing and engagement platform, harvesting insights to create relevant, responsive, and effective social marketing content. For clients, this provides a single hub to listen, understand, and act on all consumer feedback, by placing the right content in front of the most influential consumers.

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