Cloudwords, the market-leading cloud-based translation management application, announced integration capabilities with Marketo (Nasdaq: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, to deliver multilingual content management for all marketing assets. The Cloudwords integration is the first translation management integration available for Marketo customers and will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials to decrease global go-to-market timelines and reach multilingual audiences faster. The new Cloudwords integration for Marketo will initially be offered to a select number of companies prior to expanded rollout in early 2014.
According to leading industry analyst predictions, CMOs will spend more on IT than CIOs in the next five years, indicating an increased demand for technology-driven solutions to better manage digital marketing campaigns. To meet this demand, Cloudwords’ integration with Marketo enables customers to integrate their marketing automation software with Cloudwords’ cloud-based translation management application for streamlined multilingual content creation and delivery for global marketing campaigns.
“Marketers are increasingly being asked to make technology decisions that positively impact the bottom line, and are therefore turning to new cloud technologies to maximize the returns from their campaigns. But in order for their marketing content to be effective on a global scale and engage multilingual audiences, localization is absolutely a necessity. In fact, research shows it has two times the impact on profits for Fortune 500 companies,” said Scott Yancey, CEO & Co-founder of Cloudwords. “Leveraging the collective power of Cloudwords and Marketo, localization of marketing materials is easier and faster than ever. Together with Marketo, we deliver the Holy Grail for any marketing executive: faster time to revenue worldwide.”
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