Editor’s Note: Thanks to Noz Urbina, content strategy consultant and conference co-organizer, for providing this overview of Congility 2014.
Rocking the Global Content Boat
Globally, in our industry and beyond, there is a growing movement to think differently about content. Because so many audiences, so many devices and formats and so many stakeholders and resources are involved in getting the message across, the user often deals with fragmented experiences. To counter this, the market must break down barriers, reinvent processes, and generally realise that it needs to think outside the old boxes in order to find solutions to problems we’ve never faced before. Attending Congility 2014 (June 19-20, Gatwick, UK) is an opportunity to experience a new breed of conference: a cross-silo event, where communicators of all kinds will gather to network, learn from each other, and think differently.
What Congility 2014 Offers
Although famous for quality technical communications and DITA/XML sessions, Congility offers much more across many content-related disciplines. Dozens of experts representing content strategy, digital and technical communications – as well as the technologies that underpin them – will present three days of sessions on ways to drive the customer experience. Case studies from SAP, AGFA Healthcare, IBM, Huddle Software, Softonic International, Rail Safety Standards Board, Napatech Network Technology, RS Components and more will provide real-world examples and practical approaches.
Congility, the reboot of the highly successful X-Pubs conference, first launched eight years ago to address a need for a forward-looking event that would help people prepare for the challenges that were coming in the world of digital publishing. Those challenges came, as predicted, but they haven’t stopped coming: dynamic personalisation, mobile devices, wearable technologies and very soon augmented reality all complicate and diversify the life of a modern professional communicator.
This year’s conference will be held in the Gatwick Airport area of London, UK, 18th–20th, June 2014. The focus is on integrating the work happening in current enterprise silos to provide our users with consistent, value-added, high-quality content. Congility features three tracks and three workshops covering:
- Content Strategy
- Content Marketing
- Technical communication
- Dynamic Publishing
- Personalised Content
- eBooks, Apps, and Mobile
- Structured Authoring
- Adaptive Content
- Content Reuse
- Standards (e.g. DITA, HTML5 and web microformats)
Content and the impact on customer experience unifies these diverse topics. Any organisation that wants to speak with one reliable, trusted voice to its many audiences, to comply with regulations, and to stay in business while doing so, can apply learning from any of these disciplines to add value to their work.
Why this event, why now?
A number of industry heavy-weights in the digital/web content strategy space and DITA/technical communication space will offer their expertise to Congility participants:,
- Mike Atherton, Content Strategist for the BBC and Huddle enterprise software
- Kevin Nichols, Author of UX for Dummies and Enterprise Content Strategy: A Project Guide
- Kristen James Eberlein, Chair of DITA Technical Committee
- Michael Priestley, Enterprise Content Technology Strategist and Lead DITA Architect, IBM
- Tony Self, Author of the DITA Style Guide
- Jeff Eaton, Content Strategist, Digital Strategist, Lullabot
Congility will prepare content professionals users to engage in a world of future-ready, structured content , to approach content strategy at both a large scale and as minor strategic forays, and to bridge popular technologies like InDesign with structured and automated content processes. It will also link functions like documentation and marketing to support the rising trend for content marketing in our industry.
The Congility Conference takes place at the Deluxe Arora Hotel near London Gatwick Airport. Early registrants will get hotel costs covered for up to two days at the venue, but only while availability lasts. Congility organisers have secured a special discounted rate per night, but suggest booking accommodations as soon as possible since the block will fill up quickly.
Participants can register for pre-conference workshops (held on June 18th) and the conference (June 19-20th) as a single package, or sign up for the conference or workshops separately. Visit the Congility website at www.congility.com/congility-2014 for more information and to register.