DITA Fest 2012 Registration Opens for Content and Customer Experience Professionals

SDL, provider of Global Information Management solutions, announces the fifth annual DITA Fest 2012, to be held Tuesday, October 23, 2012 at the Hotel Sofitel in Redwood City California. The event, which brings together the XML community for thought-provoking discussions, presentations and demonstrations on DITA – the XML content standard, product content and customer experience, will be presented at no cost to attendees. SDL hosts DITA Fest in response to key trends across the XML community:

  • Companies are seeing the value of highly relevant, searchable and personalized content across multiple channels as part of providing the best customer experience.
  • Structured content technologies are allowing companies to transform product content creation, delivery and management, and realize enormous cost savings, efficiency gains and business benefits.
  • Adoption of DITA has increased dramatically in the past several years, with global businesses achieving as much as 30 to 50 percent savings in content production and translation costs.

The day-long conference agenda features:

  • Keynote speaker Jane McGonigal, PhD, renowned game designer and best-selling author of Reality is Broken will bring insight and perspective from her years of experience working with games and virtual communities and how that translates to the real world.
  • Chris Shockowitz, Senior Manager, Collaboration Solutions, Intel, will discuss Intel’s content management program strategy.
  • Laura Bellamy, Information Architect, VMware, will discuss next generation customer engagement with product content.
  • Andrew Thomas and Tom Smith of SDL will provide a vision for the future of intelligent product content.
  • Exciting discussions led by DITA and content management thought leaders from some of today’s leading companies including Autodesk, Brocade and OSIsoft.

DITA Fest takes place at the Hotel Sofitel San Francisco Bay, in Redwood City, California.  Doors open at 9:00 am, with the program scheduled to run from 10 am to 6 pm (PDT). The event is free to attend, but participants should register in advance at www.sdl.com/ditafest2012.  SDL has set up #DITAfest for members of XML community to follow on Twitter. Visit the SDL website, or read the original press release.

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