Dr. Kevin C. Moore, the Chief Learning Officer at Tier1 Performance Solutions, presented at WritersUA on the neuroscience of knowledge transfer, and Dealing with Subject Matter Experts (SMEs) in the Design Process using the same approach, a basis of understanding the mind. Dr. Moore started his SME discussion with four letters—A, O, K and B—Attitude, Opinion, Knowledge and Behavior. Whatever you learned from his session, he said that those are the four critical things to take away. AOKB of you, your SMEs and your users. Continue reading ...