The Great Debate: It’s All Marketing Communication

Technical Communication and Marketing Communication professionals often seem to be at odds with each other in providing content about the products and services offered by organizations. At TechWhirl we want to explore how technical communication and marketing communication intersect, overlap, merge, or compete. So we asked our resident expert, Alissa Martine, to answer five simple (well, maybe not simple) questions on the role and essential value of marketing communications to a business. Continue reading ...