In the first part of this article, I introduced the concept of personas, a tool for creating a detailed description of the people we’re writing for. An ideal persona becomes so real that we intimately understand who that person is, what their needs are, the problems they face—and therefore, what we must do to help them solve those problems. To make that admittedly somewhat abstract more concrete, I used the example of Bruce Wayne—the man behind Batman’s mask—because of how instantly familiar that persona is to most Westerners. That description, simplified as it was, provides a strong hook on which to hang more details. Bruce is the answer to the “who?” question, the first of the five W’s. Continue reading ...