gilbane logo

Gilbane Boston 2012 Features Cutting Edge Content Management and Digital Publishing

The Gilbane Boston Conference, from November 27-29, 2012, is nearing its early registration deadline of October 31, 2012. The conference presentations are tailored for professionals in marketing, IT, business units, and internal functions with the following four tracks: Customers and Engagement; Colleagues and Collaboration; Content Technology; Web and Mobile Publishing. Continue reading ...

iFixit Launches Dozuki to Modernize Business Documentation

iFixit, maker of the world’s most popular service documentation site, today announced the immediate commercial availability of Dozuki, a new service that lets organizations create business documentation that teaches people how to do real things. With Dozuki, iFixit extends its collaborative repair and instruction platform to the business world. iFixit also announced that it has launched Dozuki as a new business division. Continue reading ...

Session Summary-Ganser-whoCares

LavaCon Session Summary: Corey Ganser on “Who Cares About Your Content?”

Corey Ganser presented a thoughtful session about the importance of engaging technical writers and customer support agents with the goal of decreasing support costs and increasing client satisfaction. Three stakeholders in the question of who cares about content are the company, the customers, and you (the technical communicator). During his session, he explained how his employer, Mindtouch, forged relationships with its customers and found opportunities for selling its products and services Continue reading ...