technical communication recap

TechWhirl: Technical Communication Recap for August 31, 2012

The sun is setting on our month-long look at Spy vs. Spy: Tech Comm vs MarCom. As one of those folks who has worked happily on both sides of this chasm, I’ve come to believe that great communicators have a lot more in common than not. The tactics and the style change from one discipline to another, and from one company to another, but the underlying principles seem to be pretty universal Continue reading ...

top 12 technical communication articles 9

Technical Communication Poll: Creating Marketing Content

During August, TechWhirl plans to explore the nearly legendary battle between practitioners of technical communication and marketing communication. Technical writers have been complaining about marketing writers for at least as long as the TechWhirl discussion list has existed. And for marcom folks working in technology industries, it's likely that just as many complaints get lobbed in the other direction. This week's technical communication poll is aimed at finding out what kinds of "dark side" content are assigned to us these days. Continue reading ...