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TechWhirl: Technical Communication Recap for August 24, 2012

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In many places around the US, the new school year is starting or just about to start, and those with kids are either joyful at the prospect of no longer hearing “I’m bored,” and other summertime complaints, or frazzled with all the preparations, from shopping for supplies to confirming school bus routes. Back-to-school season often brings a focus on back-to-basics, which could partially explain the underlying theme of this week’s technical communication feature articles on Tech Writer Today. Continue reading ...

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Classic: Building Bridges Between Marketing and Technical Publications Teams

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One common myth in the corporate world is that technical publications and marketing departments are fundamentally at odds with each other. Some technical writers believe marketing publications are too adjective-laden and prone to hyperbole, while some marketing writers think technical publications are too dry and factual. Who’s right? It’s all a matter of perspective. Technical writers and marketing writers typically have different audiences and purposes for their publications. But once you get beyond the superficial differences, both writing groups have more in common than is immediately apparent. Continue reading ...