UA- Buyer as User - techcomm-buyer-naive-expert-chart-sm

Users’ Advocate: We Have to Treat the Buyer as a User

Traditionally tech comm has tried to steer clear of marketing and all its works. Many tech writers still seem to have a strong aversion to anything that smacks of marketing, regarding it as either fluff, or outright dishonest. Here’s the problem, though. The buyer is a user too, and what works for the novice user, or for the expert user, does not always work for the buyer. Continue reading ...

technical communication recap for May 31

TechWhirl: Technical Communication Recap for June 14, 2013

If anyone were to ask me what online references I use the most during the course of a workday, they might be surprised to learn that acronymfinder.com ranks near the top (after TechWhirl.com and Thesaurus.com of course). Maybe it’s just me or an age factor, but I'm finding more and more initialisms and acronyms creeping into what I read, what I write and what I edit. I think perhaps I didn't eat enough alphabet soup when I was a kid. Continue reading ...

Tech Writer This Week

Tech Writer This Week for May 2, 2013

Tech Writer This Week heads into some new territories, with a new topic area, and some controversy in our old standbys. First in the standbys is Technical Communication. I'd venture a guess that most people think of technical writers as the quiet sort (I do my best to fly under the radar). But being quiet doesn't mean we shy away from controversy. Peruse User Experience and then Content Strategy & Curation. Dive into our new area of Customer Experience Management, and finish off with some Career and Life goodies. Continue reading ...

Tech Writer This Week

Tech Writer This Week for April 18, 2013

Along with the cliche that "No one reads the manual," it is also cliche that technical writers are often the last to possess knowledge that is critical to their projects. Tech Writer This Week aims to demolish the cliches, by providing some timely and trending information about stuff that matters to technical communicators. Technical writing as art, going beyond the words in communication, user experience and wearable computers, adding value to content curation, and so much more to explore. Continue reading ...

Tech Writer This Week

Tech Writer This Week for March 21, 2013

Last week Google dropped a bomb by announcing they were killing off Google Reader, which *was* Craig's main tool for curating items for Tech Writer This Week. So, along with everyone else who depended on Google Reader, he's scrambling to find a replacement. In the meantime, he did find time to curate some great content on page level content organization, API documentation, usability, terminology and structure and much more. Continue reading ...

Tech Writer This Week

Tech Writer This Week for February 28, 2013

Happy last day of February, in which we look forward to better weather, and enjoying all the great commentary we can pull together. Refreshing and useful stuff from awesome bloggers in tech comm, content strategy and curation, user experience, and the ever-present and always necessary career and life. Continue reading ...

technical communication poll - multiple roles

Technical Communication Poll: What Communication Functions Do You Handle?

We see a growing consensus that the lines between traditional departments or team responsible for communication activities blurs a little more each year. For technical communication practitioners this represents either huge opportunity or imminent threat. And it's this perspective that we want to explore during February as we discuss "When worlds collide." This week's technical communication poll question allows us to lay a foundation for that discussion. Continue reading ...