Majority of Brands Knowingly Fail with Sub-Standard User Experience

whatusersdo.comA recent WhatUsersDo global research survey has found that a majority of brands are knowingly failing their online customers.

In the User Experience Survey Report, published by Econsultancy in partnership with WhatUsersDo, over 60% of brand owners freely admitted they offered their online users only an average or below-average digital experience.

econsultancy-logoAlthough aware of the benefits of placing customer experience central to their digital marketing strategies, only 18% of brands surveyed admitted to being “seriously” committed to delivering the best possible online user experience (UX).

This level of commitment may not seem overwhelming but it is still an encouraging sign for the whole field of UX, and especially for consumers who have been faced with unnecessarily difficult-to-use sites, apps or QR codes on mobiles, tablets or desktops.

Read more the on survey. Note that there is a cost associated with the full report.

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