SDL launched its V2.0 SDL Customer Experience Cloud (CXC) to align with top strategic initiatives of the leading global brands. The unified suite of offerings centers on four key pillars: Digital Experience, Knowledge Center, Customer Analytics and Language to meet the needs of today’s global organizations. With these enhanced capabilities, organizations can gain more insight into customer behavior and preferences to guide customer experience strategies, act on opportunities in real time and deliver relevant experiences in the language of the customer. This enables increased engagement throughout the entire customer journey – beyond marketing, from any channel, across the globe.
“Relevant digital experiences are critical for global businesses looking to reach diverse audiences like we are at NetApp,” said Kristen Kaefer, senior director of Digital Marketing at NetApp. “With SDL’s Customer Experience Cloud, we can now dynamically target content across 20 local websites to varying segments more effectively moving our customers and prospects along the buying journey. In a matter of seven weeks, we were able to do a global site redesign that normally takes over nine months to complete and we have saved hundreds of development hours by leveraging a technology integration and implementation with SDL’s translation management solution.”
Organizations are faced with the increased challenge of meeting growing consumer expectations and delivering a superior experience. SDL CXC is the only solution that enables marketers to no longer guess at what might resonate. Marketers are provided with all the information required on who to target and how to personalize the experience for the customer, while ensuring the delivery of relevant and timely information to the right device, in the language of the customer faster than any other vendor today.
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