SDL names Joe Stanhope as Chief Strategy Officer-Campaign Management and Analytics

SDL-globalSDL  announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its Campaign Management and Analytics division.

Stanhope brings an extensive knowledge and understanding of the creation and application of marketing intelligence from digital channels to SDL. In Stanhope’s new role, he will focus on guiding brands to become smarter about where they invest marketing spend in order to deliver highly relevant and engaging online and multichannel customer experiences.

“Organizations understand the importance of the customer experience, but few solutions enable brands to take the steps necessary to make customer interactions more relevant and personalized,” said Stanhope. “SDL enables exactly this: the analysis and delivery of compelling customer experiences across multiple languages, cultures, channels, and devices.”

While in his role at Forrester, Stanhope redefined the practice of web analytics as ‘digital intelligence’, modernizing traditional analytics approaches to bringing the true, integrated value of web, mobile, application, and social touchpoints to the center of business strategy.

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