As I begin my stewardship of the Users' Advocate column, I think it is important to begin by asking, where have all the users gone? Thirty years ago, tech comm had a more or less captive audience. If users wanted information on your product, they looked at the manual. They didn't have much choice. Today, when the user has a question or encounters a problem with your product, the first thing they do is to Google it. Continue reading ...







