To the world outside the cubicle farm, the differences between a typical technical writer and a typical marketing writer may be hard to determine at first glance. To people living one profession or the other, the differences are obvious. If you or your colleagues or friends have trouble telling them apart, use this handy checklist to determine whether they should be wearing the technical writer name tag or the marketing writer name tag. It might just save you hours of frustration and hurt feelings on all sides …
We’re pretty sure there is at least one more difference between technical writers and marketing writers. Please post a comment if you have figured it out and want to share.
Author’s Note: Thank you to Rebecca Rachmany for providing me with insights into the lives of marketing writers. Without her, I wouldn’t have been able to come up with this list.



A technical writer sees Spy vs. Spy and wants to spell out the abbreviation (Spy versus Spy) or, better yet, replace the Latin word (Spy contending against Spy).
A marketing writer sees Spy vs. Spy and immediately starts storyboarding it into what he’s sure will be next year’s hottest Super Bowl ad.