Stephen Ryden-Lloyd of Innodata discusses development of tablet and mobile strategies and how the mobile user experience continues to evolve in this preview of his LavaCon Conference 2012 session.
TechWhirl’s Fast 5 Interview with Stephen Ryden-Lloyd of Innodata provided an in-depth look at the factors that impact how companies are approaching their mobile communication strategies and the mobile user experience. After a quick review of the apps available for the London Olympics, which as a resident Stephen was able to witness, Stephen described the five catalysts that affect enterprise mobile strategy:
- Massive uptake of content consumption on tablets and other mobile devices
- Accessibility and portability of mobile technology enhanced by cloud-based services
- Richness of the mobile user experience through mingling of rich media, user generated content and social networks
- The social aspect of mobile content, where users connect, locate each other, and exchange content
- The value inherent in the data available through mobile content, gives rise to rapidly evolving products/services and pricing models
Stephen described Innodata’s “Defined Approach to Tablet and Mobile Strategies” as a set of six methodologies that they use with clients to help them start defining their mobile strategies as well and getting on the path to implementation of the mobile user experience:
- Device and channel prioritization
- Mobility development strategy
- Rethinking workflow
- Content monetization plan
- Content portfolio development
- Technology blueprint
He sees application of this approach as an often-complex journey for his clients, during which they must align the mobile content and technology strategies with overall corporate objectives. In other words, the path Innodata recommends is dependent upon what the client is in business to do. Media and publishing companies are in the business to sell content, and find ways to make that content more valuable, while other enterprises use content to drive sales of products or services.
HTML5 has great potential for companies actively seeking to implement a mobile strategy because it allows consistent content rendering across devices; it supports user-generated content consumption features such as highlighting and bookmarking, and it supports rich media, granular content uploading, and offline storage. As a result, Stephen sees the migration from apps to HTML5 as a continuing trend.
Stephen, and TechWhirl’s Al Martine and Connie Giordano spent a few moments talking about favorite apps such as Flipboard, Buzzfeed, WebEx, Salesforce and various travel apps and then took a quick look into the crystal ball to see what’s on the horizon in the next ten years. Sophisticated voice-activated technologies, starting with Siri, are coming along more quickly than we may realize… and further down road? Anyone for chip implants for thought-activated apps?
Stephen will be presenting two sessions at the LavaCon Conference 2012: one going into more detail on mobile and tablet strategies and one that takes a look at print-to-digital strategies
Stephen Ryden-Loyd’s Fast 5 Questions
- What do you view as the catalyst(s) for the increase in companies extending and focusing their strategies on the mobile user experience?
- What are the key steps to determining what path a company should take in pursuing effective tablet / mobile development strategies?
- How are companies accounting for the wide range of mobile device displays and platforms in their mobile app development strategies?
- How will introduction (and apparently rapid adoption) of the HTML5 standard, change the way companies approach application development
- How can a company’s current technology affect their future strategy for mobile devices?
- Stephen, are you going to be speaking on any other topic at LavaCon 2012? If so where can we see you and what are you going to be chatting about?
- How can working with Innodata benefit a company who wants to develop a strategy for delivery content on mobile devices?