Growing companies often struggle to write with a unified voice, a constant challenge in a content-intensive business environment. As the team grows to handle content demands, so does the diversity of styles and voices. To ensure that you maintain a unified company voice that aligns with your brand strategy, you should take advantage of the Content Development Guide, created by Jorsek (makers of easyDITA) to help teams unify stylistic differences without sounding like robots.
easyDITA has designed its Content Development Guide with a simplified approach to serve as a great starting point for many organizations. Those who are transitioning to structured authoring or are still in the early stages of implementation will find value in this guide, on common style issues such as capitalization and punctuation, writing with a consistent voice and tone, and determining the best approach for an information model that works best for the organization.
Beyond a unified voice, a content development guide prevents common mishaps that can create chaos in your content repository. Based on their own internal experience, the team at easyDITA built its Content Development guide on three key components:
- Style Guide
- Information Model development
- DITA-use Strategy
The upfront time investment of developing these three components pays dividends over the long-term for your company’s content management efforts. For example, an established linking strategy promotes link usage that’s consistent and easy to manage. Not establishing a linking strategy ahead of time usually results in authors using links in unmanageable ways. And that means your team then spends additional time and effort to painstakingly resolve broken links.
Because it’s a guide, rather than a set of hard and fast business rules, your team can customize the Content Development Guide to suit your marketing, content management, and customer support needs. To get started, click here to download the DITA files or the PDF document.