Ektron Leverages Single-Source Publishing, QRCodes and HTML5 with MadCap Solution

MadCap Software, Inc., published a new case study on Ektron Inc., demonstrating the use of MadCap Flare and MadCap Analyzer as a single-source publishing solution to reduce the number of both output and project files, while delivering high-quality, branded help content across multiple channels.

A leader in Web content management and Digital Experience management software, Ektron, uses MadCap Flare to enrich the user’s experience with Quick Response (QR codes), pull-down menus, and content delivered in customers’ format of choice whether in print, on the Web or on mobile devices. Ektron also relies on MadCap Analyzer to review and improve the quality of its Flare-based content.

Ektron delivers one of the world’s premier platforms for creating, deploying and managing enterprise-scale, global, personalized websites. Some 3,700 customers and 12,000 public-facing websites use its software, and Gartner Inc. positioned Ektron in the Leaders’ Quadrant of the 2012 “Magic Quadrant for Web Content Management” report. Having built a strong brand around state-of-the-art software for the Web, Ektron relies on MadCap Flare and MadCap Analyzer to deliver best-in-class product Help and documentation in print, on the Web, and on mobile devices.

Ektron single-source publishing

Ektron’s single-source publishing solution, using  MadCap Flare, utilizes a QR code to access mobile help.

“As more of our customers rely on smartphones, mobile documentation has become one of our primary delivery mechanisms. With Flare, we were able to create our first mobile Help implementation in less than two weeks, and single-sourcing allows us to update all of our Help formats, including mobile, concurrently,” said Mark Metcalfe, Ektron documentation director. “Flare lets us chunk information in new ways, so our customers can get what they want quickly.”

Using Flare and Analyzer to employ minimalism and eliminate redundancy, Ektron cut its Web format output file count by nearly 50 percent from 6,297 to 3,192, as well as reduced its project file count by 26 percent, from 5,455 to 4,038. Other key benefits Ektron has realized include:

  • Flare’s single-source publishing capability enables print, Web and mobile content to be published from the same project.
  • Conditional text facilitates the ability to update content in line with new product releases.
  • Topic-based content, drop-down menus, and QR codes facilitate user access to the information they need.
  • Separation of style and content, along with flexible style capabilities enabled Ektron to align the look of its HTML5 and mobile Help skins with its corporate website.
  • Responsive MadCap support helps keep projects on track and on time.

“I don’t think that there is anything from the competition like MadCap’s Analyzer tool for optimizing the quality and efficiency of content,” said Bob Bolt, senior technical writer at Ektron. “I also appreciate that the MadCap support team gets back to us in a timely manner, so we can remain on task and on schedule.”

“As a global leader in Web content management, Ektron understands how tightly a company’s brand value is linked to the ability to create a superior customer experience,” said Anthony Olivier, MadCap founder and CEO. “We are excited by Ektron’s success in using our state-of-the-art MadCap Flare to deliver the content to customers in their preferred format, whether it’s a PDF, HTML5 Web Help or mobile Help. We are also thrilled by how Ektron is taking advantage of Analyzer to enhance the quality and efficiency of its documentation created in Flare.”

Read the full Ektron case study, or visit the MadCap Software website.


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