iPerceptions, Inc. the inventor of Active Research(TM), the evolution of Customer Experience Management and Digital Analytics, launched the iPerceptions Intent Recognition Engine, a patent pending technology, which can recognize the intent of anonymous website visitors and trigger personalized experiences for digital customers. iPerceptions Intent Recognition Engine provides the intelligence required to enrich marketing campaigns, customer support systems and personalization engines in real-time.
“One of the biggest challenges is being able to offer a truly personalized experience to each individual user in real-time,” said Audry Larocque, CEO of iPerceptions. “iPerceptions Intent Recognition Engine is a game changer as it takes the value of market research out of the past and puts it in real-time to offer personalized experiences to individual customers. We have significantly invested in developing and protecting this technology through a family of patents. Our customers can now immediately identify visitors that want to buy or those that are in need of support and then offer them a customized experience using their own CMS or live assistance systems. The Intent Recognition Engine has been built to integrate with existing business systems and exponentially increase the value of these investments our customers have made.”
iPerceptions’ Intent Recognition Engine can inject recognized visitor intent directly into business systems to conduct intelligent actions in real-time. This allows companies to target users with content and actions that is directly aligned with their intent and continually adapts to ensure a superior experience with individual brands. Live assistance systems can also be significantly enhanced by recognizing the intent of individual visitors and initiating chat sessions with distressed buyers or other identified user groups.