Sitecore®, the global leader in customer experience management, announced early access to the next generation of its experience platform including the Sitecore Experience Database™, a highly scalable big data repository that collects and connects actionable customer data to deliver unique customer experiences in real-time. Marketers can view the entire experience of every individual customer that engages with their brand through the Sitecore Experience Profile™, also announced today.
To move beyond digital marketing to owning the whole customer experience, marketers need to know all their customers. “Marketers are severely limited by disconnected technology and fragments of customer knowledge,” said Scott Liewehr, president and principal analyst, Digital Clarity Group. “To win at customer experience, organizations fundamentally need to understand their customers better than anyone else, which means capturing everything they know about that customer and delivering relevant, highly-personal experiences in real-time.”
As consumers demand more relevant interactions with brands, marketers must effectively communicate with customers across web sites, mobile apps, social networks and other channels in real-time. The influx of massive amounts of data gives marketers the ability to deliver more human, personalized experiences to customers, and to create and deliver engaging content through the most relevant channel. However, that data has typically existed within multiple databases in siloed systems making it difficult to analyze, and the sheer volume of marketing data alone poses a major challenge to both marketing and IT.
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