Technology, the right resources, effective processes, and a well-thought out global content strategy play key roles in helping organizations manage content that achieves their global business objectives. Val Swisher, Steve Walker, and Diana Ballard, experts coming from varying content perspectives, all agree that simplicity is key to best practices in global content optimization.
Departments and teams responsible for preparing content for numerous internal and external audiences can no longer rely on English being “the language of business.” Content must be globalized, translated, localized and often transcreated to satisfy consumers who want to search, learn and buy in their own language in the comfort of their own culture.
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