Last week I mentioned an old thread from the TechWhirl email discussion list in which I claimed “It’s all Marketing.” This week one of the continuing threads concerns how to label a role/process in which data is analyzed and presented (usually visually). The role Steve Janoff described sounds a lot like Business Intelligence, at least according to how the leading vendors describe it. Over the years, we’ve seen a lot of discussions that center on what we should call ourselves, and I’ve come to the conclusion that there may never be one overarching term to describe what we do. And despite the inherent need to categorize and label everything for purposes of findability, this may be a good thing. Continue reading ...