Go-Part Discount Autoparts has launched a program that takes advantage of the surge in search queries for DIY (do it yourself) videos for replacing everything from headlights and taillights to side-view mirrors. In order to facilitate the ease of replacing popular car parts, Go-Part has created a new program that pays its customers to supply personal step-by-step videos.
According to the Interactive Advertising Bureau (IAB), user generated content platforms “have fundamentally altered the digital experience for customers.” The most trusted information comes from other customers and not necessarily from professionals. The content is voluntarily supplied; free of any purpose other than to be helpful. Go-Part realized, the company realized that the best instructors are, in fact, their customers. The most valuable content they could provide was user generated, and out of that insight originated a novel concept. The result is a program that incentivizes people to record videos that outline the auto part replacement process. The encouragement is cold, hard cash.
The videos are free from any complex jargon and simplify the task of changing specific auto parts such as door handles and window regulators. They speak directly to the individuals who want to learn a new skill, accomplish a complex task, and ultimately fix their car. Go-Part subsequently redesigned their social presence online. Now a segment of its website is devoted to the new program that pays for customers’ expertise. A dedicated YouTube channel serves as a resource for the videos, which are gaining traction daily. To create a more comprehensive informational database, Go-Part’s Facebook page also contains maintenance tips, content, and materials as well as a forum for customers to pose questions and get immediate answers.
This progressive approach to social media has made Go-Part’s customers an integral part in the communication process. “We have realized that there is incredible value in allowing customers to have more input on our business. In effect, we want our customers to have a hand in creating what they want and need through a communicative, two-way relationship,” says Dan Derebenskiy, Go-Part’s Chief Information Officer. “Paying $100 for each customer-made video we post is one result of this approach, and it turned out to be a win-win situation for everyone.”
With a rapidly growing inventory of auto parts, new videos on everything from cabin air filters and head blower motors to more complex undertakings such as fixing starters and alternators are in constant demand.
This online supplier of auto parts encourages customers to check it out, make a video, and have Go-Part cut you a check.
About Go-Part
A team from the automotive industry and members of the technology industry recognized the lack of legitimate online retailers for high quality auto parts. The collaboration resulted in Go-Part, an online distributor of replacement parts that is focused on superior service, quality, and reliability. Primarily a family operated business, Go-Part has solidified itself as a leading provider of auto parts with a manufacturer’s lifetime warranty accompanying each order. Its innovative search system has eliminated the hassle associated with other online retailers. Customers are immediately directed to the part corresponding to their needs. Majority of parts are shipped within 24 hours to ensure customer satisfaction. As a commitment to the best service and quality, Go-Part’s team consists of ASE-certified technicians and SAE members.
Editor’s note: this release first appeared on PRWeb on April 3, 2012.
