TechWhirl may be in one of the best positions ever to present both sides of this great, and long-standing debate. We've got lots of exposure to and experience in both technical communication and marketing. However, in the interests of fairness and objectivity, we decided that asking a thought leader to defend the statement "It's all Technical Communication" with the answers to five sort of simple questions about the critical role and value of Technical Communication in an organization. The president of the Society of Technical Communication (STC) seemed like a great candidate, and Alan Houser graciously accepted the challenge. Continue reading ...