Matt Sullivan is the author of the as well as co-author of Publishing Fundamentals: Unstructured FrameMaker 11. He’s a software junkie, with an Adobe Certified Trainer designation in 10 different Adobe Systems products related to publishing, video, and e-learning.

Matt believes that successful content requires equal parts content creation, content strategy, and content marketing. After all, what good is “good content” (content created by following a good content strategy) if it goes unnoticed or unused? Matt has been helping groups create good content and deliver it to appropriate platforms for over 15 years. He has worked with aerospace, military, and publishing firms like the L.A. Times.

Commercial printing was Matt’s “first” career, and his experience dates back to the original versions of most Adobe products. Matt is an expert in photo retouching, vector illustration, page layout, and book publishing.