ICC2014 Keynote: Joe Pulizzi, Founder, Content Marketing Institute – Quick Notes

Joe Pulizzi, Founder of the Content Marketing Institute just finished his keynote, Unlocking Your Content’s Potential (and Driving Business), for this year’s conference.

Some quick notes on the chat:

  • George Carlin (above) talked about stuff and thanks to the web and social media means that companies are creating more and more content marketing “stuff” but no one is really asking them why?
  • Marketing Professionals aren’t thinking about how their content is structured and how to make it intelligent
  • Content Strategists need to push marketing but need to do it in the language of Marketers – is it increasing sales, decreasing costs or improving the brand experience (Sales, Savings, Sunshine)
  • Companies want / need to own their audience


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