The sixth annual Intelligent Content Conference will be held at the Hilton DoubleTree Hotel February 26-28 and features a dynamic lineup of 70 presenters who will focus on the skills and tools needed to break down barriers and deliver better content across the organization.
Pre-conference workshops will be held on February 26. The full conference will begin on February 27 with a welcome message from the conference organizers, Scott Abel, The Content Wrangler, and Ann Rockley, President of The Rockley Group.
Joe Pulizzi, Founder of the Content Marketing Institute, will deliver the opening keynote, full of advice on how to unlock content’s potential, drive business, and make content more intelligent. Everyone is now content publisher, yet many individuals and organizations still view content development and delivery in outdated ways that no longer work. Pulizzi will share how to make content work better to create better customers and help content marketers earn seats at the executive tables. He will also provide his thoughts on the future of content marketing.
Featured speaker Andrea Ames, Senior Technical Staff Member/Content Experience Strategist/Architect/Designer for IBM, will describe how she is working to bring the functionality of Watson, the IBM cognitive computing genius that beat human opponents in the Jeopardy television show, into content. Watson can read a manual and interact with customers, creating a cutting-edge, intelligent experience with content. Watson combines natural language processing, machine learning, and hypothesis generation to evaluate and give direct responses.
After the day’s featured presentations, a panel of experts will address the theme of this year’s Intelligent Content Conference, “breaking down barriers.” The panel includes Ann Rockley, President of The Rockley Group; Buddy Scalera, SVP Content Strategy for Ogilvy CommonHealth Worldwide; Kristina Halvorson, Content Strategist at Brain Traffic; Cleve Gibbon, CTO of Cognifide; and Joe Pulizzi, Founder of Content Marketing Institute. The group will discuss the varied roles of content strategists and the need to focus on creating intelligent, adaptable content that can be rapidly developed and published to multiple devices. Excellent writing and editing skills are not the only skills needed to thrive as a content strategist; professionals must develop their technical, engineering, and marketing skills to thrive in the era of intelligent content.
Conference day two begins on February 28 with a featured presentation by Barry Slaughter Olsen, founder of InterpretAmerica and General Manager of Multilingual at ZipDX.com. Olsen observes and speaks about technology trends and their impact on communication and language services. He will address the constant struggle between the creation and automation of content and suggest that a partnership between human creativity and technological efficiency is necessary to create and deliver effective communication.
In the final featured presentation, Loni Stark, Director of Product & Industry Marketing, Digital Marketing at Adobe, will describe how the rules for building brands have changed based on customers’ ability to access information anywhere on any device. Successful companies and individuals reimagine their brands to capture the attention and loyalty of their customers.
The conference schedule includes an abundance of topical presentations, divided into the following tracks: Content Engineering, Content Strategy, Content Matters, Measurement and Analysis, Big Ideas, Case Studies, Content Marketing, and Language, Context, and Community.
For the complete conference schedule, registration and hotel details, and other information, visit the Intelligent Content Conference website.