[Update: April 1, 2013 in an attempt to appease XML Press and their lawyers, we have altered their fluffy press release with a new and more modern font: You can see the updated XML Release here . All inquiries can be forwarded to our law firm of Dewey, Cheatem and Howe. ]
LAGUNA HILLS, California – In its continual effort to be out in front of every new trend, XML Press announced today that it is adopting a new corporate identity, including a new logo and the first in a series of new covers for its books. According to XML Press founder and CEO Richard Hamilton, “We could see which way the wind was blowing, so of course we followed.” But the question was, which of the many hard-to-read fonts would be best to adopt. Our crack team of engineers proposed a wide-range of possibilities, ranging from Arial to Zapfino. However, careful research narrowed the possibilities to two, Comic Sans and Papyrus.
To read more on XML Press’s new brand identity, you can read their press release here: XML Moves into 21st Century Fonts
ABOUT XML Press
XML Press was founded in 2008 to publish content that helps technical communicators be more effective. Our publications support managers, social media practitioners, technical communicators, and the engineers who support their efforts. And they are now scientifically proven to be 30% harder to read, but 50% easier to remember.
Phone: (970) 231-3624