Weekly Poll Archive

What transferable skills should content pros have to support, or become, senior leadership in the organization?

  • Analytical thinking (91%, 20 Votes)
  • Relationship management (73%, 16 Votes)
  • Objective decision-making (73%, 16 Votes)
  • Product/domain expertise (73%, 16 Votes)
  • Research (68%, 15 Votes)
  • Information architecture/organization (55%, 12 Votes)
  • Persuasion (32%, 7 Votes)
  • Interviewing (32%, 7 Votes)
  • Other (please post a comment with your thoughts) (0%, 0 Votes)

Total Voters: 22

Start Date: September 12, 2016 @ 8:00 am
End Date: No Expiry

What industry-specific technology expertise should content professionals acquire?

  • Project management (78%, 28 Votes)
  • Content management (CMS/CCMS) (72%, 26 Votes)
  • Digital asset management (DAM) (33%, 12 Votes)
  • Business process management (BPM) (33%, 12 Votes)
  • Marketing (31%, 11 Votes)
  • Data warehousing/business intelligence (BI) (28%, 10 Votes)
  • Prototyping (UX/UI) (28%, 10 Votes)
  • Customer relationship management (CRM) (11%, 4 Votes)
  • Cybersecurity (8%, 3 Votes)
  • Others (Please post a comment!) (3%, 1 Votes)

Total Voters: 36

Start Date: April 20, 2016 @ 8:00 pm
End Date: No Expiry

Which is more important: creating good content to support governance or following governance to create good content?

  • Creating good content to support or explain governance. (Tell us why in a comment) (60%, 12 Votes)
  • Following organization governance to create or produce good content? (post a comment to tell us why) (40%, 8 Votes)

Total Voters: 20

Start Date: July 7, 2015 @ 7:50 pm
End Date: No Expiry

What conditions and factors do you use to evaluate content quality in your organization?

  • Reviews and feedback from internal subject matter experts. (82%, 18 Votes)
  • Qualitative assessment of factors such as clarity, organization, accuracy, and relevance. (64%, 14 Votes)
  • Achievement of overall business objectives (revenue, cost reductions, customer satisfaction, etc.) (27%, 6 Votes)
  • Quantitative assessment of content goals such as conversions, downloads, or lead generation. (18%, 4 Votes)
  • Measurement of KPIs such as turnaround time, number of revisions, customer rankings, etc. (14%, 3 Votes)
  • We do little to no evaluation of content quality (tell us why). (9%, 2 Votes)
  • Something else (please elaborate by posting a comment). (9%, 2 Votes)

Total Voters: 22

Start Date: June 10, 2015 @ 6:30 am
End Date: No Expiry

How is the Internet of Things changing the concepts of content creation and management?

  • The lines between various content creation roles will continue to blur. (67%, 14 Votes)
  • Content creators must become a integral part of product development. (67%, 14 Votes)
  • Managing the customer experience must incorporate design, data, and decision support. (57%, 12 Votes)
  • Content producers should master a larger set of cross-functional skills. (52%, 11 Votes)
  • We need embed data analysis into content creation and management. (33%, 7 Votes)
  • Our roles will change to _____________________ (add a comment to the post to finish the thought.) (0%, 0 Votes)

Total Voters: 21

Start Date: May 18, 2015 @ 6:30 am
End Date: No Expiry