iFixit, maker of the world’s most popular service documentation site, today announced the immediate commercial availability of Dozuki, a new service that lets organizations create business documentation that teaches people how to do real things. With Dozuki, iFixit extends its collaborative repair and instruction platform to the business world. iFixit also announced that it has launched Dozuki as a new business division.
With Dozuki, organizations can produce visually appealing business documentation that informs and teaches people with comprehensive, interactive rich media that’s accessible via web, iPhone, iPad, and Android. Dozuki’s knowledge base allows businesses to build a community that invites contributions from customers and employees, ensuring content is up-to-date and easy to share. Moreover, Dozuki’s collaborative Q&A system captures meaningful everyday exchanges of knowledge, so it’s easy to keep information current and relevant.
“Documentation is important. It can dramatically reduce training time, increase productivity, empower customers, and inspire brand loyalty,” said Kyle Wiens, co-founder of iFixit and Dozuki. “Unfortunately, people hate using manuals because they are dull, imprecise, and often incomprehensible. Not anymore. Dozuki is helping businesses bring documentation out of the dark ages with dynamic manuals that become a vehicle for customer engagement. Support is the future of marketing. We’re helping companies repurpose their support content as authentic marketing.”
Dozuki’s first customers are using the platform for everything from service documentation to internal instructions, factory training to eLearning, and DIY to community networking. As the technology that drives iFixit, Dozuki’s rich guides have empowered millions of iFixit readers to repair the things they own. Other customers include Micron, Lezyne, Green Table Network, Improve International, Cal Poly, and O’Reilly.
“While technology is driving people to interact dynamically with content on the Web, instructions and documentation rely on antiquated 20-year-old formats,” said Matt Marshall, Executive Producer of DEMO 2012. “Instruction manuals and training materials are dry and quickly outdated. Dozuki changes all that with its modern multi-media approach to step-by-step instructional videos.”
Dozuki’s Guidebook and Answers bring knowledge to life
Dozuki Guidebook produces well-designed business documentation using a documentation engine that supports large groups. Technical writing and other teams use the Dozui engine to transform text, including PDFs, to clear instructions accompanied by high-resolution photos and instructional videos. Guidebook deeply integrates with e-commerce so companies can offer their products right at the point of need. At iFixit, users repairing an iPhone can buy the right pentalobe screwdriver on the spot; Crucial offers technicians the option to purchase RAM right from an installation guide.
Dozuki Answers helps customers build a self-service knowledge base, making it easy to collaborate, crowdsource information, and energize the community. By combining Q&A with gamification and a powerful wiki, Dozuki gives companies and organizations tools to save revenue on public support requests, while still meeting their obligations to consumers.
“We’ve seen a tangible impact to operations,” said Luke Soules, COO of iFixit. “We have the same number of customer service staff as we had five years ago, but our business has more than doubled. We should’ve had to substantially increase staff, but that hasn’t been the case—our customers are supporting each other.”
Answers enables workplace collaboration by capturing information from team members and organizing it into a knowledge management system. According to Dozuki, “Now, everyday problem solving can evolve into a meaningful long-term resource.”
Dozuki is a cloud-hosted service, available at www.dozuki.com for a 30-day free trial. Pricing for Guidebook and Answers range from $49 to $849 per month, and organizations can contact Dozuki for information on enterprise-scale deployments.
About Dozuki
Launched in 2012, Dozuki is a division of iFixit, the world’s most popular service documentation site. Founded on the philosophy that it should be easy for people to fix the things they own, iFixit helps people around the world repair their devices every day.
