The language on the TurboTax website was reassuring to me. I felt a connection. Like I could trust Intuit. Language in a user interface is important to make users feel comfortable, confident, and successful.
You all know about the late afternoon shoulder-tap, right? It usually arrives after you have recovered from lunch, but before you can start getting ready to leave for the day. Your boss comes over to you, taps you on the shoulder, and says something like, “Gotta minute?”
In general, if the microcopy helps the user feel that he or she has not made an irrevocable, high-stakes decision, the user is more likely to proceed.
Staying on an e-mail list isn’t some kind of middle-school, punch-the-arm game to see who’s the toughest, and someone who’s a world apart from me politically might be invaluable to me technically.
Users are stupid. They refuse to invest even the tiniest effort to educate themselves. Sometimes, users are so stupid that they act contrary to their own self-interest, sometimes in spectacularly dangerous ways… Sound familiar?
Side gigs not only allow you to cushion your bank account throughout the year, but they can also give your personality a chance to shine through.
Balancing the need for expertise with the ability to communicate, remains the goal for professional writers such as technical writers. Programs like NAU allow current and future professional writers to create a path of study that supports and extends that balance.
All structured writing must eventually be published. Pu …