Tallying the Effects of Content in Social Media: Cisco Live
Written by Stacey Plowright on May 7, 2015If technical communicators doubt the utility of social media in delivering relevant content, it’s time to take a look at how Cisco Systems measures social success.
Users’ Advocate: New Feet for Some Big Shoes
Written by Neal Kaplan on May 6, 2015I’m going to lay out my manifesto for my tenure as the Users’ Advocate columnist. It’s entirely likely that I’ll veer off course within a couple of columns, but it’s the thought that counts.
Conference Recap: TCeurope 2015 Colloquium
Written by Edward Smyda-Homa on May 4, 2015Multi-cultural Brussels is often described as a laboratory for Europe. On April 17-18 technical writers from throughout Europe took their turn sharing experiments and ideas at the annual TCeurope Colloquium, with five in-depth sessions that focused on the theme of “Riding the Waves of Change.”
Tech Writer This Week for May 2, 2015
Written by TechWhirl on May 2, 2015Modern civilization has collected a lot of metaphors and more than a few cliche sayings about life and work. Some are more apt than others, but one of our favorites has to do with a dish of popular springtime fruit. Yummy red fruit that also can be mad …
Using Interactive Content to Build a New User Community
Written by Stacey Plowright on April 30, 2015How do you attract a new generation of users and create a vibrant and engaged community? Carefully crafted video and interactive content.
Book Review: Don’t Think Twice-Grab Marcia Johnston’s “You Can Say That Again”
Written by Craig Cardimon on April 29, 2015Marcia Johnston’s latest endeavor, “You Can Say That Again,” is a bright and breezy foray into the redundancies of which we are all guilty. Need an example? How about “dead body?” I saw that in a news article this morning. If the missing “John Doe” had …
CERA Profiles: Using Content to Increase the Bottom Line
Written by Stacey Plowright on April 23, 2015TechWhirl looks at how 2014 CERA honoree, Cisco Systems, met and surpassed its customer support goals with Tech Zone, its expanded and revamped knowledge repository.
The Pioneer Gold Plaque: Just Another Flawed User Manual
Written by Dan Goldstein on April 20, 2015All too often, the powers-that-be press the Publish button, and what’s done is done. If you want to know all the ways in which our reach exceeds our grasp, nothing brings the message home quite like a textless graphic on an interstellar probe.
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