analytics

Empathica Launches New Social Features for Customer Experience Managers

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Empathica Inc., the leading global provider of Customer Experience Management (CEM) solutions to the world's most respected multi-unit enterprises, announced it has extended its market leading CEM solutions to include 3 Party Feedback and enhanced Text Analytics capabilities. Continue reading ...

SDL

SDL names Joe Stanhope as Chief Strategy Officer-Campaign Management and Analytics

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SDL  announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its Campaign Management and Analytics division. Stanhope brings an extensive knowledge and understanding of the creation and application of marketing intelligence from digital channels to SDL. In Stanhope’s new role, he will focus on guiding brands to become smarter about […] Continue reading ...

Building the Business Case for Technical Communicators by Leveraging Talent, Skills and Passion

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Corey Ganser is enthusiastic about how customer support should be and how his company, MindTouch excels at providing exceptional help service products to popular companies such as HP, PayPal, Toyota, Mozilla, Autodesk, even Microsoft. At LavaCon, Corey shared his insights on how technical communicators must demonstrate to managers that they are a strategic component and valuable asset to the company: in marketing, revenue, documentation, and technical support. Continue reading ...