The Language of Content Strategy

Book Review: The Language of Content Strategy

Making sure we’re all using the same words to mean the same thing is a vital step in the development of our profession. The Language of Content Strategy, edited by Scott Abel and Rahel Anne Bailie, has 52 contributors and 52 terms designed to give us a common lexicon for discussing, planning, and sharing content strategy. Continue reading ...

Book Review: “Word Up!” Is a Goldmine of Easy and Fun Writing Wisdom

I was expecting to like Marcia Riefer Johnston’s book, Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them), But then I was also thinking, “Who needs yet another book on grammar? Is it worth buying and reading?” Turns out the answers are “me” and “yes!” Let’s take a look at a few of the items that resonated with me. Continue reading ...