Marcia has run a tech-writing business for ... a long time. The author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)," she taught tech writing in the Engineering School at Cornell University and studied literature and creative writing in the Syracuse University Masters program. For more, see howtowriteeverything.com

The Infosnacker’s Guide to the 2014 LavaCon Tweet Stream

I’ve been playing with measuring the LavaCon conference's Twitter activity, using a free trial for a tool called Tweet Archivist. This exploration inspired me to share my findings with those who attended LavaCon and anyone who might appreciate discovering along the kinds of Twitter-usage metrics anyone has access to these days. Continue reading ...

Word Wise: Parallelism Gives Your Writing a Left Edge

Parallelism. The word itself sports a pair of rails, conjuring images of things perfectly aligned. Rows of corn. Ribs of corduroy. Rings of latitude. When you write and speak, you align words. You do this naturally. You dash off to the store saying, “I’m going to get pistachios, tuna, and champagne.” You don’t think, I’m aligning a series of nouns. Continue reading ...

Word Wise: Wonky Words in the World

Wonky words. You can find them anywhere: on billboards, on beer bottles, on bus-stop signs. I’m talking about words that make you go hmmm. I’m talking about the kind of writing that makes word nerds groan. Why stop at groaning? Let’s have some fun with these egregiosities. I propose writing captions for them. Continue reading ...