Book Review: “Business Writing in the Digital Age”
Written by Craig Cardimon on December 10, 2014In her book, “Business Writing in the Digital Age,” Natalie Canavor targets people who live and work in an age where instant communication via Facebook, Twitter, and text messages are the norm. In other words, her audience is everyone.
Assessing Candidates for Content Creation Roles (poll)
Written by Connie Giordano on December 9, 2014It’s clear that one single method of assessing job candidates would never be sufficient to find professionals that can contribute to your organization, and can grow in their chosen fields. But among the traditional and emerging methods, which ones make the most sense for content creation roles?
LavaCon Session Summary: Scott Youngblom Re-imagines Technical Content
Written by Arroxane Eber on December 8, 2014We need to shift the way we think about information. We have to think in topics or sections. You can make information more modular using XML. The XML tool doesn’t have to use the DITA standard, but whatever you choose, the goal is to make information smaller and modular that open up content to make it more accessible.
Tech Writer This Week for December 4, 2014
Written by TechWhirl on December 4, 2014The tech comm, content, and customer experience pros around the web have been busy putting together wise and wonderful pieces that can help shed light on your challenges in Tech Writer This Week
Tech Writer This Week for November 28, 2014
Written by TechWhirl on November 28, 2014The frenzy of commerce (e- or otherwise) that occurs this time of year lends itself to dissecting, evaluating and applying customer experience and communication best practices throughout the buyer journey. Tech Writer This Week avoids the chaos, and finds the best for you to peruse.
The Help Files: How to Land a Promotion
Written by Craig Cardimon on November 26, 2014This corporate ladder is slipperier than it looks, however. Mind you grasp it gently yet firmly, because it has splinters. This edition of The Help Files is loaded with info to help you snag that most elusive of corporate animals, a promotion.
LavaCon Perspectives: Stop Cutting Costs. Start Enhancing Revenue
Written by Mark Baker on November 25, 2014Content on the Web has a far greater potential to increase company revenues than content locked in a manual. If executives are hesitant to put technical content on the Web, it is because we have not educated them about the role that technical content can play in revenue generation.
From iDW: Robert Rose Measures Meaning – Not Mediocrity
Written by Emily Alfson on November 24, 2014In Beyond Analytics: Measuring Content Meaning Instead of Mediocrity, Robert Rose took his iDW audience through a radical idea … that analytics go far beyond the number of page likes your company has on Facebook, or the number of hits on the web site.
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