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The New Communications Cycle Part 2: Content Consumption is a Two-Way Street

Editor’s Note: Missed Part One of our Three Part Series? Find it here. The impact of social media on how technical communicators do their job extends beyond the frequently discussed “you need to be on Facebook” conversation. The communications cycle relies on determining the what, how, and when of communications in a strategic way… and [...] Read more of this technical writing article »

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The New Communications Cycle Part 1: Know Your Audience … and How They Consume and Create Content

One of the first things I learned in my communications careers—first in marketing communications and again in technical communications– was the mantra – “Know your audience.” Technical writers in all industries understand that to communicate how a product works or a process flows, we must understand how much the audience knows about the subject, what [...] Read more of this technical writing article »