The New Communications Cycle Part 3: Analyzing and Updating Content with the 3 R’s

Part 1: Know Your Audience… and How They Consume and Create Content Part 2: Content Consumption is a Two-Way Street In reality, the communications cycle isn’t new, but the vehicles we use to move along it have changed as rapidly as…a Twitter stream or a Facebook Profile or MySpace Account or Friendster or Blog or […] Continue reading ...

The New Communications Cycle Part 1: Know Your Audience … and How They Consume and Create Content

One of the first things I learned in my communications careers—first in marketing communications and again in technical communications– was the mantra – “Know your audience.” Technical writers in all industries understand that to communicate how a product works or a process flows, we must understand how much the audience knows about the subject, what […] Continue reading ...