Helping the world explore and understand content management and technical communication
TechWhirl's articles covering the creation, management, publishing, distribution and disposal of content.
This Editorial Calendar template lets team members see what content needs to be created or reworked to address the overall user experience, and invites new ideas on reusing content to support all phases of buyer journey from awareness through consumption of the product (or service). Continue reading ...
As the global evangelist for the Adobe Technical Communications Suite, Stefan Gentz talks with a lot of content professionals working with companies large and small in every part of the world. He recently sat down with TechWhirl for a Fast 5 interview to discuss how user experience (for authors and producers) and customer experience informed […] Continue reading ...
as our sense of, and participation in, communities moves online, we need to ensure that we use the fundamentals to create, produce, and manage content within and among the communities we want to engage. Continue reading ...
Deflection points in the content, points in which the reader's "next" may not be the thing that comes next in the linear order of the work. To support information foraging, we may need to deflect to other content or to a different way of finding information using linking algorithms. Continue reading ...
Unfortunately you can’t simply push a button and magically migrate everything. Complex factors like content types, formats, locations, and more, present challenges, and opportunities. Develop your content migration strategy with these key notes in mind. Continue reading ...
When you deliberately create content for reuse, you need to place constraints on the content to be reused and the content that reuses it, and that puts you in the realm of structured writing. Continue reading ...
Structured writing involves separating content from formatting, as we move content out of the media domain. But to publish content, we have to get it back into the media domain by reuniting content and formatting. Continue reading ...
Human beings can execute algorithms. Indeed, computer programs often replace human beings as the performers of algorithms. This is one of the reasons we turn to structured writing, so that we can hand over the tedious and exacting algorithms of writing and publishing to machines. Continue reading ...
Structured writing is not about assisting the machine. It is about enlisting the machine to assist the writer. And where the writer need assistance most of all is with quality. Continue reading ...