Content Management

TechWhirl's articles covering the creation, management, publishing, distribution and disposal of content.

Editorial Calendar Template (cross-functional)

This Editorial Calendar template lets team members see what content needs to be created or reworked to address the overall user experience, and invites new ideas on reusing content to support all phases of buyer journey from awareness through consumption of the product (or service). Continue reading ...

Adobe Technical Communication Suite (2017 release)

Adobe TCS 2017 Content Tools & the Customer Experience: A Fast 5 Interview with Stefan Gentz

As the global evangelist for the Adobe Technical Communications Suite, Stefan Gentz talks with a lot of content professionals working with companies large and small in every part of the world. He recently sat down with TechWhirl for a Fast 5 interview to discuss how user experience (for authors and producers) and customer experience informed […] Continue reading ...

The flock forages by David-Goehring on Flckr.com

Linking Algorithms and Structured Writing

Deflection points in the content, points in which the reader's "next" may not be the thing that comes next in the linear order of the work. To support information foraging, we may need to deflect to other content or to a different way of finding information using linking algorithms. Continue reading ...

The Reuse Algorithm

When you deliberately create content for reuse, you need to place constraints on the content to be reused and the content that reuses it, and that puts you in the realm of structured writing. Continue reading ...

Algorithms: Separating Content from Formatting

Human beings can execute algorithms. Indeed, computer programs often replace human beings as the performers of algorithms. This is one of the reasons we turn to structured writing, so that we can hand over the tedious and exacting algorithms of writing and publishing to machines. Continue reading ...