Tech Writer This Week for July 11, 2015

Climbing into the ivory tower gives us an opportunity to look beyond the immediate and mundane. Whatever's really on that far horizon is worth going after, at least for a good look. And, the view from up there can help put things in perspective when the PHB and snarky SME have irritated your last nerve. Continue reading ...

The Content of Governance and the Governance of Content (poll)

As people who pride ourselves on creating accurate, comprehensive and well-organized content, we govern ourselves almost by instinct. But how well does that translate to the content that comprises the standards or policies that the organization enforces? Which should take the higher priority--creating good content around governance, or following governance to create good content? Continue reading ...

Tech Writer This Week for June 27, 2015

While we're figuring out the whole buyer journey for this huge market opportunity, we also find that scouring the internet with that cuppa joe pays significant benefits--really useful, entertaining, and thought-provoking commentary from people who have wisdom to share about content creation, customer experience and making a living at something you love. Continue reading ...

Implementing Content Strategy to Remake Healthcare Information Discovery

To get to the stage of supplying informative, engaging content that has the power to create loyal customers from information seekers, the team at FootSmart knew they needed help in understanding their customers’ journey. FootSmart selected Content Science to spearhead its Health Resource Center project, to remake its content efforts and ultimately its overall brand. Continue reading ...