Taking Advantage of Social Media Part I: The Media Are the Message

In 1964, Marshall McLuhan published Understanding Media, in which the famous phrase “the medium is the message” appeared (http://en.wikipedia.org/wiki/Understanding_Media:_The_Extensions_of_Man). McLuhan’s insight was that the medium and the message you convey via that medium are inseparable, but that the medium you choose sometimes has a sufficiently strong impact that it outweighs the message. Although MacBeth’s “tale […] Continue reading ...

Taking Advantage of Reflexive Responses

While prospecting for information on a Web site that I visit fairly regularly, I recently fell victim to a fascinating Web page trick. The trick took advantage of the kind of reflexive (“programmed”) response we each develop once we grow so familiar with a task that we no longer consciously think about what we’re doing. […] Continue reading ...

Inspiring Reviewers to Review Your Tech Writing Documents

Even the most skillful technical writers face the task of persuading Subject Matter Experts (“SMEs”) to review our documentation for technical correctness; after all, they’re the experts, not us. If pressed, even the most reluctant SMEs acknowledge the value of these reviews. For example, where the interface is in a state of flux, you may […] Continue reading ...