Role of Video in Technical & Support Content (poll)

Whether you currently handle video content as part of your duties, or think the task may be thrust upon you at some point, do take a moment to vote in the poll and provide your thoughts about effectiveness, usability, ROI or anything else that can improve our understanding of video's role in technical content. Continue reading ...

Content Strategy Versus DITA Content Strategy (poll)

Obviously all three terms--strategy, content, and content strategy--rate a lot of research and debate. Jacquie Samuels' informative piece on Building a DITA Content Strategy also rated some debate recently, including a worthwhile blog post from Sarah O'Keefe of Scriptorium, which makes a really nice TechWhirl poll question. Continue reading ...

Tech Comm, CXM and Consumer Protection Issues (poll)

As consumers, most, if not all, of us can relate an experience where lack of knowledge caused some sort of harm. That speeding ticket... an extra interest penalty... Which begs this latest poll question: whether and when should tech comm and customer experience professionals take a role in dealing with consumer protection issues. Continue reading ...

gold standard (image source: Forbes.com)

Quality Factors for Technical Content (poll)

In content management and tech comm circles, we talk a great deal about quality--of writing or content creation, and outputs--but we have a hard time defining it, much less measuring it. Customers recognize quality, and a lack of it, and respond with their wallets, so quality matters to the folks in the corner offices. Continue reading ...